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JAGUAR Type 00 – Reborn Icon or Doomed to Failure – My Thoughts !

It seems everyone has offered their viewpoint on the rebranding of and the launch of their brand-new vehicle, the . Well for what it deserves here are my ideas …

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Comments

31 responses to “JAGUAR Type 00 – Reborn Icon or Doomed to Failure – My Thoughts !”

  1. @davidmoffat4610 Avatar
    @davidmoffat4610

    happy Thursday here in NZ

    Reply
  2. @anonymeister123 Avatar
    @anonymeister123

    I bought a 2009 Jaguar XF Supercharged, I was excited for the direction they were taking the design at that point. The latter XF models were even better. This is just sad.

    Reply
    1. @buggerlugz6753 Avatar
      @buggerlugz6753

      very sad.

      Reply
  3. @dominicrusho Avatar
    @dominicrusho

    Although rare, “Heather Pink” was a factory Jaguar paint colour back in the day so there’s a historic link that’s passed many by – plenty of examples of E-Types and XJ6 in the colour. It’s basically the same as the ‘Miami Pink’ they’ve shown.

    Reply
    1. @Roger.Coleman1949 Avatar
      @Roger.Coleman1949

      Yes true, I recall a new V12 E type coupe in that colour bought by a local councillor and the controversy over how he was able to pay for it ? !

      Reply
  4. @altern8tive Avatar
    @altern8tive

    If Type 00 fails it will be down to the marketing/boardroom direction alienating their core customers and pandering to the ‘message’

    Reply
    1. @dominicrusho Avatar
      @dominicrusho

      @@altern8tive the “core customers” you speak of disappeared long ago – there were not enough of them to sustain a viable business.

      Reply
    2. @mavisbeeswax8136 Avatar
      @mavisbeeswax8136

      No, it will because British management kinds are lazy, not really interested in cars, and want a mug to buy their overpriced garbage 😅

      Reply
    3. @jamesenglish8639 Avatar
      @jamesenglish8639

      they have no customers🤷

      Reply
  5. @owenmcdonald5922 Avatar
    @owenmcdonald5922

    Jaguar let all models dwindle, not just the I pace. Having let them die, buyers turned away. Hence the 10% sales figures. Land-rover thrived with constant attention, updates, refreshes et al.

    Reply
  6. @watchcommander2012 Avatar
    @watchcommander2012

    Another great 180 Ped!
    My thoughts on that concept car was the same as yours FAB1 . I cannot understand what Jaguar are now about its management has lost the plot and it’s the death of another British iconic car brand.

    Reply
  7. @pault7977 Avatar
    @pault7977

    If Jag stays in business, with this new direction they’ll be selling well below the 10% off JLR sales they currently do.

    Reply
    1. @maxtorque2277 Avatar
      @maxtorque2277

      But they might actually make a profit on those fewer sales! Currently they loose money on every car they sell……

      Reply
  8. @garrymatthews4430 Avatar
    @garrymatthews4430

    Have to say totally agree can not get my head round what sort of strategies they are going for , rebrand yes every company does that, not ways well, but nothing to sell for going on two years mind blowing

    Reply
  9. @KevTee Avatar
    @KevTee

    Another notch of respect earned for saying what most of us are thinking Pete, rather than the drivel coming from other paid reviews…..

    Reply
    1. @dominicrusho Avatar
      @dominicrusho

      @@KevTee yes, JLR clearly bribe the media. They also shot JFK and orchestrated the pandemic too (Gerry was especially proud of that one)

      Reply
  10. @andyjennings727 Avatar
    @andyjennings727

    Jags have always had sexiness, a little bit naughty. An East End Gangsters car, and I just couldn’t see Mad Frankie Freser turning up with his thumb screws to meet a “client” and saying “before we get down to business have you got anywhere to plug my pink Jag in.”

    Reply
  11. @R04drunner1 Avatar
    @R04drunner1

    Great comments.

    I too have been a big Jaguar fan. Currently on number 6, a 2016 XF S Supercharged. Beautiful car and goes really well.

    Very worried about Jaguar since they jumped off a cliff with nothing but an EV parachute.

    The ad was bonkers and alienated a lot of people.

    But I do get the desire to go upmarket. They tried premium and got soundly trounced by BMW. Which is a shame as, although I like BMW and have owned 4, the Jaguars I have driven have been better.

    The two big problems for Jaguar have been (1) unreliability reputation and (2) poor dealer service.

    I get that they are changing the dealership model but they have a lot to learn about customer service.

    The jump to ultra luxury won’t work until they fix their reliability problem. So I am (sadly) sceptical.

    I don’t particularly like the new, brutal and brooding design language but I am prepared to be persuaded…

    Reply
  12. @Aliens_Gonna_Get_Ya Avatar
    @Aliens_Gonna_Get_Ya

    RIP JAGUAR 🔥🔥🔥🔥🔥🪦🪦🪦🪦🪦

    Reply
  13. @Strontium_Dog_72 Avatar
    @Strontium_Dog_72

    The design of the Jag is very Art Deco along with the pastel colour schemes. I think that is why they launched it in Miami as it is renowned for its art deco architecture. The press release images remind me of the 1920s art deco train advertising posters.

    Reply
    1. @drinkwater9891 Avatar
      @drinkwater9891

      exactly thats why i call it the “gotham city car”

      Reply
    2. @schrodingerscat1863 Avatar
      @schrodingerscat1863

      It may have notes of art deco but it doesn’t have the imposing style of art deco. The front and rear are way too bland and muddled for art deco.

      Reply
    3. @drinkwater9891 Avatar
      @drinkwater9891

      @@schrodingerscat1863 modernised art deco, the lines and the gohtham city car shape and materials are olden days art deco for sure

      Reply
  14. @RichardSmith-h2m Avatar
    @RichardSmith-h2m

    Thank you Pete!! My first thought was FAB1 as well 🙂

    Reply
  15. @breakersteve Avatar
    @breakersteve

    Yep! FAB 1 was my first thought!! 😂

    Reply
  16. @albertofernandez-sanguino3373 Avatar
    @albertofernandez-sanguino3373

    That pink version is straight out of Thunderbirds…………. I can hear Lady Penelope calling “Parker, take me to Harrods” ………….. “Yes m’Lady”

    Reply
  17. @mcaldlnr Avatar
    @mcaldlnr

    Brilliant dissertation of jaguars convoluted marketing approach. You nailed it!

    Reply
  18. @drm888 Avatar
    @drm888

    From the A pillar backwards it looks very much like The Argyle from the 80s

    Reply
  19. @someoneanonymous5895 Avatar
    @someoneanonymous5895

    Finally, someone who sounds more level headed and, although you have your own opinion, does not appear to be caught up and encouraging the negative hype. As for the hood logo/ornament, I am wondering if it is to improve the efficiency?

    Reply
  20. @jeremykinsey5951 Avatar
    @jeremykinsey5951

    Thanks

    Reply
    1. @PetrolPed Avatar
      @PetrolPed

      Thank You 🙏🏻

      Reply

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