NEW BMW 7 Series First Look – Better than a Mercedes S-Class?

In this new BMW 7 Series first appearance, we head to Munich to learn if BMW's greatly updated flagship saloon is much better than a Mercedes S-Class! For its 2026 upgrade, the 7 Series gets a vibrant exterior refresh including an even BIGGER grille and crystal headlights!

However the biggest changes are on the inside. In this video, we check out the massive control panel overhaul that brings more screens, AI … but NO iDrive dial! Has BMW made a big mistake in dropping its popular rotary controller, or does the new multi-screen, tech-heavy interior represent the future of high-end?

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We describe the efficiency and battery upgrades for the completely electric BMW i7, too, which now boasts a 435-mile (700km) variety and ultra-fast 250kW charging speeds to take the battle to the Mercedes EQS. and Tesla Model S.

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Video chapters:
0:00– Intro
0:32– The BMW 7 Series history
1:19– Exterior design: an even BIGGER grille!
1:59– M760e PHEV performance & variety
2:31– BMW i7 battery & charging upgrades
3:38– Interior: more screens BUT no rotary controller!
6:03– Rear seat space & comfort
8:01– Boot space & usefulness
8:27– More motorist support help
9:05– Anticipating pricing
9:54– Last thoughts

Comments

23 responses to “NEW BMW 7 Series First Look – Better than a Mercedes S-Class?”

  1. @dcvariousvids8082 Avatar
    @dcvariousvids8082

    Oh dear. And I thought BMW had dumped the, ‘Let’s make a grille and attach a free car to it’ model. Oh well, back to the drawing board for them.

  2. @midhunkjairaj4124 Avatar
    @midhunkjairaj4124

    That front grill just did a plastic surgery 😅😅

  3. @ncb_uk Avatar
    @ncb_uk

    I think you have the graphic wrong, a WLTP of 49 miles isn’t going to get many sales 🥸

  4. @danyalmazari8107 Avatar
    @danyalmazari8107

    Rear door pannel line and fender line are misaligned

  5. @donalshanaghy6381 Avatar
    @donalshanaghy6381

    It looks gaudy. I hate the grille. An army tank looks better.

    1. @KAAPUCHE Avatar
      @KAAPUCHE

      true

    2. @corcitto Avatar
      @corcitto

      but a remarkable facelift

  6. @frankcrossfield6734 Avatar
    @frankcrossfield6734

    Had you come into my media centre to show the latest model like that, I would have kicked you out before you got near the car!!! Shame on BMW not providing you with watch and belt buckle protectors to prevent you scratching the paintwork. Something all employees and media had to do at a major manufacturer I worked for. I’m not a fan of the car, as mentioned before… Too tank like!

  7. @mikadavies660 Avatar
    @mikadavies660

    If you were in the market for a luxury EV…. We’re it needed to tell everyone, you can afford it … Then this i7 destroys the Mercedes EQS in just looks alone! Personally having owned a number of Mercs, I would buy the i7.

  8. @ImDavidJames Avatar
    @ImDavidJames

    This one seems like he’ll be alright with a bit more camera time

  9. @KAAPUCHE Avatar
    @KAAPUCHE

    This is marking the beginning of the end for BMW, in my opinion. Everything people hated, they added more of it.
    And obviously the car looks absolutely horrendous. This is the end of BMW.

  10. @OBCity88 Avatar
    @OBCity88

    I hope that passenger screen is optional

    1. @Carfan678 Avatar
      @Carfan678

      It’s not comes standard

  11. @steveyoung3869 Avatar
    @steveyoung3869

    Just wait a couple of years and you’ll be able to watch Samcrac buy a no-crank-no-start one of these from Copart for $5k, and then fixing whatever the heck is wrong with it on the cheap.

  12. @MiniEggs1999 Avatar
    @MiniEggs1999

    Hardly any ambient lighting? Not a bad thing. I guess the 5 series lci dash will be quite similar. I hope it gets those map pockets too

  13. @antonrekun13 Avatar
    @antonrekun13

    The new steering wheel is horrendous, so is the new shape of the screen. Just remember that Apple Car Play and Android Auto don’t adjust to this weird screen shape and will appear as a square with huge frame around it.

  14. @marcodevos3565 Avatar
    @marcodevos3565

    Yep, the older ones are way more refind and beautiful. This is just so ugly!

  15. @Mustafafilming Avatar
    @Mustafafilming

    Screens are not on par with the competition and don’t look beautiful.

  16. @urbanstrencan Avatar
    @urbanstrencan

    BMW design team definitely knows how to make a statement to have people talking about their cars and this new 7 series definitely has looks 😅😅😅

  17. @nswgb69 Avatar
    @nswgb69

    It looks fantastic. I get E38 vibes which is a good thing. Much more of a statement piece than that S Class.

  18. @blarkdexture8899 Avatar
    @blarkdexture8899

    Bangles you are forever forgiven.

  19. @wwilll Avatar
    @wwilll

    BMW, ugly, unreliable, expensive, why would you bother.

  20. @alexgomes8874 Avatar
    @alexgomes8874

    NOSSA QUE BMW SERI 7 TOP DE LINHA!!

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