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Ford joins forces with Geely – genius or desperation?

Ford has actually dropped one of the most significant automotive bombshells of the year.
In this unique episode, Ginny Buckley is joined by previous Aston Martin CEO Andy Palmer and Tom Barnard to unload the shock announcement that Ford is partnering with Chinese huge Geely to establish the next generation of Ford models for Europe.
Why has Ford made this relocation? What does Geely bring to the table? And what does it indicate for future Fiestas, Focuses and electrical Fords? Is this a wise method to stay competitive, or an indication of simply how significantly the international vehicle market is altering?
Drawing on years of experience at the highest levels of the automotive market, Andy Palmer discusses the business and engineering realities behind the deal, while Ginny and Tom explore what it could mean for buyers, tasks and the future of European automobile production.
Join the discussion in the remarks. Is Ford making the right choice, or should it be going it alone?
Subscribe to Electrifying.com for the latest electrical vehicle news, evaluations and professional analysis.
#Ford #Geely #ElectricCars #EVNews #FordEV #China #CarNews #Electrifying #GinnyBuckley #AndyPalmer

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Comments

23 responses to “Ford joins forces with Geely – genius or desperation?”

  1. @BenjaminHector Avatar
    @BenjaminHector

    Ford have a lot of catching up to do….so makes sense.

    Reply
  2. @LordGrenville1 Avatar
    @LordGrenville1

    I’m not sure that it says positive things about Ford’s future. Partnership arrangements with Renault, VW and now Geely; it doesn’t seem to have a sense of direction.

    Reply
  3. @neilbissett1240 Avatar
    @neilbissett1240

    Ford what a surprise as has been said they have a lot of catching up to do if possible, I would say they are like a few companies dipping toes in the electric car market as for the Capri it’s not a Capri I am old enough to remember one which I think ford could have built one in an electric form it would of flew out the showrooms 🤔😎

    Reply
  4. @avidian888 Avatar
    @avidian888

    It’s either working and merging with the Chinese brands or being run over by them… That’s basically the only choice Western car brands have now, because they wasted decades telling people, that EVs weren’t possible and feasible, while Chinese brands worked hard to make them possible and cheaper…

    Reply
  5. @SWR112 Avatar
    @SWR112

    With all this plug in Solar about to become legal next month – can you charge your EV off it would be a good discussion/ episode. Great to always hear Andy P view.

    Reply
    1. @ricco123tube Avatar
      @ricco123tube

      Simple answer: no.

      Plug-in solar systems are limited to 800 watts, whereas the minimum charging power for an EV is typically around 1,400 watts. That means a plug-in solar setup on its own doesn’t produce enough power to start charging the car.

      Reply
    2. @neale3 Avatar
      @neale3

      Plug in solar is 800w at max. Every hour that’s at most 800wh. Car batteries are like 65,000wh.

      Reply
  6. @soapyfrog Avatar
    @soapyfrog

    Fascinating chat. Good quality guest 👍

    Reply
  7. @bellshooter Avatar
    @bellshooter

    It’s good and bad, OK in the short term to re-acquire an EV solution, bad if Ford do not sort their stuff out to bring a great EV to market.
    BTW Andy is using one of two Japanese pens worth using.

    Reply
  8. @kemclawson314 Avatar
    @kemclawson314

    Great session-thanks. IMO it’s clear that this another example of Desperate people doing Desperate things. At best it only delays the inevitable.

    Reply
  9. @StephenRussell-c8v Avatar
    @StephenRussell-c8v

    The badge sharing will be far more flexible with electric platforms than with ICE cars as they need far fewer fixed points.

    Reply
  10. @AndySnap Avatar
    @AndySnap

    Very insightful video, great car business knowledge from Andy Palmer, top quality chat.
    And I was just thinking Ford will become the car industry’s equivalent of Kodak, and Ginny says it too!🙂

    Reply
  11. @xyoficial Avatar
    @xyoficial

    Love the chat and the Top guest.

    Reply
  12. @WagnerGimenes Avatar
    @WagnerGimenes

    Wow. Bladeglider. Had forgotten about that one 👍👍 This one reason this is the best channel on YouTube.

    Reply
  13. @Bullit151 Avatar
    @Bullit151

    My guess is that Ford will develop a Kuga replacement that they will produce on the same line at Valencia. After all that’s all that’s made their and it’s getting on, and not BEV.

    Reply
    1. @richfixescars Avatar
      @richfixescars

      Doubt it, it’s too expensive, they may rebadge a Geely SUV

      Reply
  14. @joffff Avatar
    @joffff

    Just the first step in the acquisition

    Reply
  15. @JjaysYoutube Avatar
    @JjaysYoutube

    Really interesting video, not so sure that brand recognition matters as much as it did before, there is not so much money in people’s back pocket now as there was before. Consumers have gotten fed up of the ‘big known” brands charging more and more for less and less, part of the appeal of the Chinese brands now is the same as it was for the Korean brand in the 90’ and 00’s quality value, they offer more for less money or more for the equivalent money. Kia and Hyundai are now common names in driveways that once had BMW and Audi’s sitting. Brand loyalty is not what it once was, the big brands didn’t think they were ever going to be under threat by the Chinese brands and thought they could decide what the market wanted and rested on their name plate. People won’t just buy a brand they know anymore because of a recognised name, as they have not being treated as valued customers by that brand, again they charged more for less and subpart quality, this is why the legacy brands are all struggling now against the newer brands, such as the Chinese and Korean companies.

    Reply
  16. @alanoliver535 Avatar
    @alanoliver535

    As forEVs thay are not the future yet,we need the distance and chargeing speeds to compete with ICE cars,ive seen the new Salt batterys,.

    Reply
  17. @rickybryan1759 Avatar
    @rickybryan1759

    The Chinese Bronco is a stonking good bit of kit but

    Reply
  18. @mojothejester9889 Avatar
    @mojothejester9889

    It’s a good thing. Manufacturers join forces with others all the time and it works well. Ducati have been booming since being bought by Volkswagen group, BMW motorrad, KTM, Harley Davidson all partnered with (or in the case of KTM, bought by) Indian bike firms, and it’s worked well. Ford partnering with a Chinese manufacturer is more of the same, but China has a head start on Ford with electric vehicles. They’ll be fine, I don’t see an issue

    Reply
  19. @vectra680 Avatar
    @vectra680

    Brill podcast and interesting to listen to the point of view from Any. Thanks to all.

    Reply
  20. @bbsscj Avatar
    @bbsscj

    Didn’t Ford design the puma gen-e, why not make it a little smaller and call it the Fiesta.

    Reply

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