#jaguartype 00 #jaguar #electriccars
Jaguar has never avoided making headlines, but in its 90-year history, it's feasible that nothing it has done has sparked as much global discussion as its questionable rebrand. After unveiling a brand-new brand image that redefines what Jaguar represents in the 21st century– rapidly acquiring millions of social media hits and driving a rise of over 1300% in online searches for "Jaguar"– the business has actually once again broken the internet by finally revealing the first automobile in its transformation into a high-end electrical car producer. An all-electric GT priced at more than ₤ 100k, shown in two bold colours: Miami Pink and London Blue– the former showing the Art Deco environments of its unveiling at Miami Style Week, and the latter drawing on Jaguar's British heritage.
The Type 00 idea, which we initially experienced during a special rundown at Jaguar Land Rover's Midlands headquarters a few weeks back, offers a vibrant glance into the direction Jaguar is taking for this reinvention. It's clear that this is not a car for the shy or retiring. The first images of the Type 00– pronounced "zero-zero" and symbolising zero emissions and the new dawn of Jaguar's next chapter– reveal a daring pink vehicle.
The design language Jaguar is utilizing for the first of its trio of electric cars and trucks, set to debut over the coming years, was described by Chief Design Officer Gerry McGovern as: "abundant modernism." And taking a look at the vehicle, it's hard to argue that they haven't nailed the brief. With its front hinged butterfly doors, elongated bonnet, sweeping roofline, and fastback profile, the Type 00 radiates drama.
Flush surfaces provide it a somewhat brutalist visual, and the rear functions a Polestar 4-style glassless tailgate, with electronic cameras inconspicuously tucked under brass plaques on the sides. These plaques are embellished with a two-dimensional Jaguar Leaper, marking the launching of Jaguar's new branding components on a car.
The Type 00 is a significant milestone for Jaguar, in more ways than one. Join Ginny as she exposes whatever we know about it up until now.
Are you a fan, or is this a misstep from Jaguar? Let us know in the comments below.
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