Whether you were looking for much better fuel economy, a roomier/ more glamorous interior, some EV variety, or better driving dynamics, the Lincoln Aviator bests the best seller in this section: the Acura MDX, yet unusually few buyers are seem to be interested. In this video will take a deep dive into the plug-in hybrid 3-row Lincoln that definitely must be on your wish list.
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I think the problem is threefold: inventory has been terrible, Lincoln dealers aren’t shy about markups, and Lincolns lease really poorly. They’re really nice but not worth the hassle.
I’d add another one; the launch was overrun with quality issues. There are a lot of lemons on the used market
@future62 they still have issues even after launch. When you go in a Lincoln service shop it’s filled with aviators
If I were in the market this would be on my short list along with the genesis.
That may be part of the issue as well, I really liked the GV80 at NYAutoShow
Is CX-90 considered a competitor to this…?🤔️
Reliability, or lack of, was the response I get whenever I ask about this. Lease rates are not great either, at least where I’m from.
I’m also surprised to hear that the XT6 sells better than this because I cannot remember ever seeing one on the road 🤷♂️
In southeast Michigan where I live, I definitely see more XT6s than Aviators.
@Elliott Manning So I went asking on local online car groups, and I was told it’s because several Cadillac dealers closed in my area back when GM did the big purge. Those numbers were reduced even further when they announced Cadillac is to become an EV brand, and some of the remaining ones took the buyout option.
Similar to Buick I just don’t associate Lincoln with anything good. Maybe they have to step up their marketing but I forget they even exist.
I cross shopped this when I bought a Genesis GV80 in October. Given the higher price, reputation for reliability and repairs, warranty and overall quality and driving experience, I could not justify buying the Lincoln.
Lincoln is more reliable than genesis
@Reuben Ag
Absolutely not. Lincoln is currently at the bottom of car reliability rankings (consumer reports), while Genesis is about mid-pack (after spending years in the top-5).
Reliability concerns, dealership experience, brand image could be reasons why this doesn’t sell as well as it should
Alex, Despite your prediction, Aviator sales did not soar. That should keep you grounded. 😁
The aviator is underrated. Vehicles like the x5 GLE gv80 are rightly rated because they do excel. Some vehicles like the Lexus RX and qx60 and xt6 are far too overrated because they’re truly mediocre in comparison
the aviator has some beautiful interior color schemes, but this might be the worst one. Poor choice by whoever was in charge of the press car order.
I went with the jeep grand Cherokee 4xe since it had a much better lease price. They wanted almost 400 more a month for the Lincoln.
There’s a reason why it’s not selling. If you listen to the video more closely, you can hear the rattles when he’s on the ride quality part. At the end of the day it’s still a ford so expect rattles, recalls, and many more issues. The aviator reliability rating is very bad.
Even reliable cars will have rattles. I’ve driven vehicles like the nx and it had rattles on the road.
@naveenthemachine that’s a horrible car to compare. The nx is not a true luxury car, it’s the poor man’s “luxury”. Ford has had quality control issues and they own Lincoln. The Lincoln aviator is the most worked on car in a Lincoln service center and also the least reliable.
@Space fras the nx is a dressed up rav4.
I know some fords had issues with the Explorer and aviator but I would have expected them to already be ironed out
What a luxury should be.
I would lease the Aviator 3 years only; but, buy the Acura MDX and keep for +150,000 miles.
Not sure if this has anything to do with their sales, but I’ve found that many more people who aren’t in to cars know that Lincoln and Cadillac are premium brands of Ford and GM respectively than those who know that Acura, Lexus and Infiniti are premium brands of Honda, Toyota and Nissan. Many “non-car folks” I’ve spoken to think that the Japanese premium brands are their own separate brands and not associated with a “cheap” brand. Many, many people who are buying from a premium brand do so largely for brand snobbery, so maybe that matters to them. People do irrational things.
Lincoln is also associated with old people or “old money”, maybe even more than Cadillac.
There is also the perception of increased quality in German cars (although I’d challenge that perception), and increased reliability in Japanese vehicles (which is probably true, but not as true as it used to be).
Yet those Japanese premium brands share everything with their cheaper counterparts 😂
Well maybe except Acura / honda
This will be a really great vehicle of value when it will hit the used market two years from now. Say, at 40 ish?
I think the Aviator’s main market problem is the donor platform, the Ford Explorer, can be had for less with pretty much all of the same preferred options.
Regarding the split thigh support. Think of the benefit for long drives. Driving East cross-country on I-80 that split would be a blessing. Lift the right-side up high and you help avoid leg cramps.
Well the Explorer is RWD to begin with
Besides it’s not different than say an Infiniti qx60 which is just a fancy pathfinder. Or a Lexus RX which is just a fancy rav4. Your argument can also be said for these vehicles
Man that interior is gorgeous
Amazing product. As good as it gets. Just its pricey
Thigh adjustments are best enjoyed on long drives… makes more of a recliner feel for comfort.
Especially Grand Touring PHEV with double or more the efficiency ad the MDX today.
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