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Kilowatt Half Hour Ep 54: JaGuar… with a capital G… | Electrifying.com

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Weekly, the .com satisfy online to talk about all the concerns at hand. Such as the weather condition, what we're all having for our tea and who discarded who in last night's Love Island. Between these heavyweight subjects, we also talk about electric automobiles. A lot. Most likely an unhealthy amount to be truthful.

And when we do talk about vehicles, we discover a lot. From market gossip to the more mundane practicalities of electrical vehicle ownership, it's the location where we dish the dirt on the cars and trucks we've been driving and deliver our own verdicts on the current electrical car . We also like to have a great make fun of the daftest little bits of anti-electric that we've seen in journalism.

We can't assure that you'll learn much. You probably won't. But if you expensive thirty minutes of idle chat and chatter about the world of , we're here for you. If you like it/ hate it/ believe it's too long or too brief, let us understand.

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Comments

35 responses to “Kilowatt Half Hour Ep 54: JaGuar… with a capital G… | Electrifying.com”

  1. @robsmith1a Avatar
    @robsmith1a

    I think it would help people a lot if a realistic 80% to 10% range were quoted for cars (winter and summer) because that’s the range between stops on a long journey.

    Reply
  2. @anthonystevens8683 Avatar
    @anthonystevens8683

    A top job both! I’ll not go into the Jag argument other than to say let’s wait and see what the company releases whether it be a SpongSqare BobPants laugh a minute trend that is out of fashion before it’s built or an elegant new start to a wonderful future. EV insurance has been a prickly issue according to some tabloids for a while but insurance for younger drivers has been absurd for decades, the eUp and its sisters are great cars so shouldn’t be ignored as you mention. Great presentation as always and keep up the great work.

    Reply
  3. @osm6435 Avatar
    @osm6435

    Unicorn? Klingon! 😁

    Reply
  4. @benrgrogan Avatar
    @benrgrogan

    On the Jaguar topic, I do feel like a large part of the uproar was from people who were realistically never going to buy a Jaguar anyway.

    I also think that sad truth that gets overlooked is that enthusiasts alone can’t keep a brand going. Jaguar’s sales are 5% of the big German brands, their cars make basically no profit, and their traditional clientele are aging out of car ownership.

    Brands like Range Rover and Bentley turned themselves around because they stopped targeting the traditional enthusiast, and started selling the idea that their cars were ‘modern’ ‘cool’ and ‘trendy’. Whether the buyers would admit it or not, there are clearly a lot more general people who are interested in buying into the idea of appearing cool or trendy rather than enthusiasts buying something nostalgic.

    For Jaguar it’s change up or die.

    Reply
    1. @ogriboy Avatar
      @ogriboy

      I think you have hit the nail square on. Their own data shows high sales of lower priced cars with large model range has not been profitable and it is not where they came from.

      Reply
    2. @robhills2613 Avatar
      @robhills2613

      ‘We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures,’ Mardell said during an investor day on June 19, 2024.
      Sounds about right to me – reinvent or slowly expire.

      Reply
    3. @use-oc4mj6n Avatar
      @use-oc4mj6n

      The biggest issue is non existent customer after sales service. If you own a JLR product, you’d know.

      Reply
  5. @jmoranretana Avatar
    @jmoranretana

    The GOAT podcast.

    Reply
  6. @mcxoll9963 Avatar
    @mcxoll9963

    oh nicola i just knew we had to stan, we had no choice, lgbt icon of the car world x

    Reply
  7. @martinwray7001 Avatar
    @martinwray7001

    ‘Doberman on stumps’! Thank you for that, I nearly piddled.
    😅😅

    Reply
  8. @lewis02mc Avatar
    @lewis02mc

    The sheer amount of vile, homophobic rhetoric that’s been thrown around online by bigots the past few days over jaguar’s new ad is honestly staggering. It’s a handful of models dressed up in colourful clothing for goodness sake, why the unnecessary uproar? 🤦‍♂️

    Reply
    1. @philjoreilly1 Avatar
      @philjoreilly1

      It’s a well-known fact I believe that the gays don’t drive jaguars

      Reply
    2. @lewis02mc Avatar
      @lewis02mc

      @@philjoreilly1​⁠​⁠​⁠ Not sure if that’s meant to be taken as satire or not.

      Reply
    3. @markbennett6658 Avatar
      @markbennett6658

      @@lewis02mcI’m not sure either but it’s a difficult steer for Jaguar. The brand does have quite a macho heritage. I think Jaguar can’t compete with their EVs on price in the mass market and that a younger more inclusive demographic will be more receptive to an all electric, forward thinking rebrand than the traditional older Clarksonesque type. However, it will be a hard sell and if the price point is set too high the demand will be very low. Affordable luxury is more likely to come from China. I’m very interested to see what the actual cars are like when launched but definitely think JLR are playing high stakes poker here.

      Reply
    4. @ISuperTed Avatar
      @ISuperTed

      It’s red meat for the bigoted right-wing press readers, an absolute gift. To them, Jaguar should only appeal to their demographic (we all know what that is) and not to anyone else as it’s a ‘Heritage’ brand. All a load of nonsense!😊

      Reply
    5. @lewis02mc Avatar
      @lewis02mc

      @@ISuperTed Couldn’t put it better myself!

      Reply
  9. @TheStarsInHisHead Avatar
    @TheStarsInHisHead

    Nicola, I didn’t think I could love you any more than I already do, but I was genuinely moved by your support for the community, and your disgust and anger at these vile homophobic trolls. Thank you x

    Reply
  10. @mgmarrison Avatar
    @mgmarrison

    Great episode, both 😎.

    First, Jaguars marketing team have done their job, and as you say, it’s got everyone talking.

    Secondly, my bigger takeaway from this episode was your E-3008 journey… The charging network may be (marginally) better than it once was, but who on earth is going to spend circa £400+ per month on a family car that strhuggles to cover 200 miles! It’s terrible.

    Reply
  11. @albertoporras04 Avatar
    @albertoporras04

    My objection to the Jaguar ad is a more general point about many ads and branding exercises, is that the campaign appears totally divorced from the actual product. I’ve lost count of the ads I’ve seen that tell me sweet FA about the product

    Reply
    1. @appkazoo5925 Avatar
      @appkazoo5925

      But it’s not a real ad for an actual car! It was a 30 second teaser for a re-brand, for a range of cars that are to be launched. We get to see the first one on the 2nd December.

      Reply
    2. @ISuperTed Avatar
      @ISuperTed

      They don’t have a product yet – that’s the point.

      Reply
    3. @timoliver8940 Avatar
      @timoliver8940

      My take on it is that it was meant to keep the brand being talked about, nothing to do with any products that won’t be here for at least a year. It’s achieved its aim, everyone is talking about Jaguar!

      Reply
    4. @appkazoo5925 Avatar
      @appkazoo5925

      @@timoliver8940 the first car is being shown on 2nd December but yes it won’t be available to buy until 2026

      Reply
  12. @davidvestey6014 Avatar
    @davidvestey6014

    After 4 years with an EV I’ve decided that freezing in a cold day to eke out a few miles is pointless, just drive 5 (or 10) miles an hour slower for a bit.

    Reply
    1. @simonevans8979 Avatar
      @simonevans8979

      Agree. Just travel more slowly. But I do agree the WLTP range is a joke. Hi/Lo mix would be better, and more accurate.

      Reply
    2. @AlanTov Avatar
      @AlanTov

      Enjoy preheating and defrosting your car with an app from your house though …

      Reply
  13. @jamesmccormack3229 Avatar
    @jamesmccormack3229

    Agree with Vicki, Jag’s biggest mistake was letting the Ipace get stagnant, it was and is a great driving EV, they really should have used its awards and praise to create more desirable EVs and used that leap in to EVs as their redesign.

    Reply
  14. @sbomorse Avatar
    @sbomorse

    Nicola has earned my respect with this video and her stance on homophobia.

    Reply
  15. @wendyhopkins2902 Avatar
    @wendyhopkins2902

    Hey, thats the best pod cast I’ve seen 😂😂😂😂, and we just love Larry, “the doberman on stilts.” lol🐶🐶🐶

    Reply
  16. @iawdw Avatar
    @iawdw

    Nicola, as my closest relatives are in the community, I love you for your stance on homophobia. Thank you!

    Reply
  17. @worldofcars_ldn Avatar
    @worldofcars_ldn

    When I first saw the new jaGuar advert I didn’t even realise it was for jaGuar and just skipped the utter nonsense before it got to the end where it said jaGuar! Only once all the social media backlash was seen did I realise that’s what I’d been watching! 😂

    Reply
  18. @neildolan7177 Avatar
    @neildolan7177

    Some very strange comments about what a learner should drive. Surly, the conversion is about the cost of insurance rather than the size of the car? After all, it’s a dual use car that may be used by a driver rather than a learner.
    No one is going to pay £10,000 for insurance. The company is saying go somewhere else.

    Reply
  19. @nickc1957 Avatar
    @nickc1957

    I can’t believe that we are in a place where I am having to say thank you to someone (Nicola) for calling out the VILE HATRED that has been seen from people, off the back of the Jaguar re-brand. I am honestly SHOCKED that humans – established and intelligent beings seem to spread HATE at the moment… what’s going on??

    If people actually took a second before posting something ridiculous online, they would realise how pathetically needless the comment they are about to make is. Whether it’s aimed at Jaguar, a company… yes… a company. Or at the LGBT community… or any other community for that matter.

    Honestly! It saddens me so much to see people thinking nothing of posting such hateful comments.

    Why can’t people put even half of the effort into BEING NICE, that they do into spreading hatred?

    I literally can’t believe all of the drama over a company re-brand… There’s so many other, more important things going on in the world at the moment. Yet, lots of people are crying over a re-brand. WOW!

    Again, a massive thank you to Nicola for calling this UNACCEPTABLE behaviour out. Great podcast as always, keep doing what you do and giving us all content to enjoy! 😊♥

    Reply
  20. @AlanTov Avatar
    @AlanTov

    Well said on the vile abuse and Musk.
    Time to stand up and be counted against the hate mongers.
    Enough.

    Reply
    1. @use-oc4mj6n Avatar
      @use-oc4mj6n

      😂

      Reply

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