In April 2025, over 20 BYD dealers in Shandong Province, China, run by Qiancheng Holdings, quickly closed, leaving display rooms empty and over 1,000 consumers without pre-paid services like insurance, maintenance, and life time service warranties. The collapse of this network, once boasting $420 million in yearly sales and employing 1,200 personnel, has sparked a crisis, with clients forming rights defense groups to require refunds. Qiancheng blames BYD's policy changes for debilitating capital, while BYD attributes the failure to the dealer's mismanagement and rapid expansion. This occurrence shows more comprehensive battles in China's vehicle market, where 2,000 car dealerships closed in 2024 amidst stock oversupply and rate wars, with BYD slashing rates by as much as 34%. The company's poor interaction, slammed worldwide, consisting of by Australian journalists, has actually worsened the situation, with BYD's PR department stopping working to provide clear services. The flagship Yinan Changeng store, when celebrated as Greater China's leading BYD dealer, now stands deserted, highlighting the intensity of the crisis. As BYD pursues worldwide aspirations, going for 5.5 million lorry sales in 2025, this episode highlights the requirement for better dealer oversight and transparent interaction to preserve customer trust. The Shandong debacle raises questions about BYD's responsibility to its consumers and its capability to navigate challenges in a competitive EV market.
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