Toyota raises its renowned Century to a standalone brand, soaring "above" Lexus and sculpting "a class of its own" with vibrant worldwide aspirations. Once Japan's emperor's ride– handcrafted with sake-fed deer leather and whisper-quiet V12 improvement– the Century breaks complimentary, targeting worldwide elites with bespoke opulence that rivals Rolls-Royce and Bentley. This independence lets loose Lexus, giving it creative liberty to pioneer extreme developments in EVs and autonomy.
Spotlight strikes at the Japan Mobility Show in Tokyo: the LS Principle, a jaw-dropping electrical 6×6 three-row van mixing off-road prowess, solid-state batteries, and zero-emission high-end for urban conquerors; and a smooth Century coupe, with scissor doors, hybrid fury, and Level 5 self-driving sorcery. These previews signal Century's conquest of ultra-luxury thrones and Lexus's tech-fueled renaissance. As rivals quake, Toyota redefines status– expect $200K+ cost, artisanal scarcity, and a future where Japanese proficiency dethrones European excess. The car empire strikes back!
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