Aparently none of y’all have been around for the hundreds of ICE vehicles that have had news articles on them due to fires.
It was so bad for the 991.1 gt3 that it literally wiped out all the profits from the GT program porsche had made up to that point.
It’s not FUD, it’s just reporting. Automakers have been losing billions in this switch, just as everyone predicted. It’s an investment. CNBC also publishes peices every ot her week proclaiming it’s only a matter of time before ICE is dead.
While I think the title is clickbait-y, I actually sort of agree with the underlying premise.
The shift to EVs **is** costing traditional auto manufacturers billions. How could it not? I recommend the book [The Innovator’s Dilemma](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) if you’re interested in a deep-dive into the phenomenon we’re seeing.
Of course the emphasis on fires is overblown given the rate at which ICE vehicles catch fire, but the factor that’s impacting EVs disproportionately is the recalls. The things that cause ICE fires tend to be well-understood, mitigated about as well as they can be, and broadly tolerated. The things that cause EV fires are relatively poorly understood, unmitigated, and (understandably) a little scary since it’s new territory. We can expect to see lots of hiccups as EV technology marches on its way to mainstream.
I guess the thing that this headline fails to catch is while the transition to EVs is costing traditional auto manufacturers dearly, **not** transitioning to EVs would be even costlier!
The worst part of this is that a good chunk (or all of them if they can’t get it together) will die out by the end of this decade if they can’t make EVs fast and cheaply enough to make a profit.
Developing a new car of any kind costs about $1 billion to get from proposal to production. The automotive industry has always been a cash inferno. So this article is correct but all cars cost automakers billions.
Aparently none of y’all have been around for the hundreds of ICE vehicles that have had news articles on them due to fires.
It was so bad for the 991.1 gt3 that it literally wiped out all the profits from the GT program porsche had made up to that point.
It’s not FUD, it’s just reporting. Automakers have been losing billions in this switch, just as everyone predicted. It’s an investment. CNBC also publishes peices every ot her week proclaiming it’s only a matter of time before ICE is dead.
They went out of there way to not include GM or Chevrolet in the headline. Interesting.
While I think the title is clickbait-y, I actually sort of agree with the underlying premise.
The shift to EVs **is** costing traditional auto manufacturers billions. How could it not? I recommend the book [The Innovator’s Dilemma](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) if you’re interested in a deep-dive into the phenomenon we’re seeing.
Of course the emphasis on fires is overblown given the rate at which ICE vehicles catch fire, but the factor that’s impacting EVs disproportionately is the recalls. The things that cause ICE fires tend to be well-understood, mitigated about as well as they can be, and broadly tolerated. The things that cause EV fires are relatively poorly understood, unmitigated, and (understandably) a little scary since it’s new territory. We can expect to see lots of hiccups as EV technology marches on its way to mainstream.
I guess the thing that this headline fails to catch is while the transition to EVs is costing traditional auto manufacturers dearly, **not** transitioning to EVs would be even costlier!
The worst part of this is that a good chunk (or all of them if they can’t get it together) will die out by the end of this decade if they can’t make EVs fast and cheaply enough to make a profit.
Developing a new car of any kind costs about $1 billion to get from proposal to production. The automotive industry has always been a cash inferno. So this article is correct but all cars cost automakers billions.
I guess Haliburton renewed their ad contract.
I see no FUD. It’s the truth.
Booooooo
10 bucks it’s sponsored by Toyota
The shift to electric vehicles isn’t costing Tesla billions. Other automakers dragging their feet has cost them. Toyota is the worst of them.
THIS ARTICLE IS SPONSORED BY COYOTA